Japan Council for Sustainable Development

Japan Council for Sustainable Development Free Online Research Papers Despite the fact that the little nation of Japan just possesses 0.3% of all out land region and 2.3 % of our universes all out populace, it gets about 20% of the universes yearly shipment carriages. This monstrous economy is just an ongoing marvels realized over the most recent 100 years. Albeit financial development is useful for a nation it achieves issues to nature. Along these lines, and Agenda 21, the Japan Council for Sustainable Development was built up. The boards point is to energize and encourage correspondence between the individuals concerning significant issues of maintainable turn of events. Before the board was even settled Japan made the Basic ecological law which is the reason for all of japanese natural arrangement. The law has a few nuts and bolts for natural approach. The pleasure and progression of ecological endowments, making of an economical society which forces less weight on the earth, and worldwide collaboration for the protection of the worldwide condition are three fundamental standards for natural strategy. The National Agenda 21 Action Plan and the Basic Environmental Plan are two proposition conceived to help put forth solid attempts towards adequately executing and following Agenda 21 in Japan. The Basic Environmental Plan endorses four long haul destinations which are naturally stable material cycle, amicable conjunction, open cooperation, and worldwide exercises. An earth sound material cycle is cultivated by building a financial framework where ecological burden from human exercises is limited. The connection among mankind and the assorted untamed life and the common habitat is the thing that Japan takes a stab at to make an agreeable presence. Open Participation is a key to long haul adequacy of Agenda 21. Interest of all individuals from a general public in ecological preservation exercises is major. In the event that the general population decides not to follow the arrangement, at that point the arrangement is simply thoughts without any activities so it is critical to get people in general to concur and take an interest in ecological preservation. The import-send out proportion in Japan is around 8 to 1, which is path higher than some other nation. 500 million tons of mechanical waste and 50 million tons of house hold squanders are made in Japan. Of the 500 tons of modern waste 1/3 is reused while others are burned and left to sit in land slopes. On account of the gigantic measures of squanders that stream into Japan an immense amount of squanders are additionally made. Ecological Law in Japan appears to point Japan the correct way, yet with such enormous measures of squanders produces it is difficult to see quick outcomes. Without all the proposition by Japanese natural officials going as arranged outcomes will be difficult to find. Exploration Papers on Japan Council for Sustainable DevelopmentPETSTEL investigation of IndiaRelationship between Media Coverage and Social andDefinition of Export QuotasInfluences of Socio-Economic Status of Married MalesAnalysis of Ebay Expanding into AsiaBionic Assembly System: A New Concept of SelfGenetic EngineeringOpen Architechture a white paperThe Project Managment Office SystemMarketing of Lifeboy Soap A Unilever Product

Christianity vs Islam in the Middle Ages Essay Example | Topics and Well Written Essays - 1250 words

Christianity versus Islam in the Middle Ages - Essay Example In any case, it was, present day students of history concur, a unique series of hundreds of years when from the remains of the Roman Empire new powers developed, to be specific Islam-managed conditions of al-Andalus in Spain in the West, the Ottoman Empire in the East and between them the new force places of Christendom, where campaigns started. It was not just a skirmish of religions, yet a conflict of human advancements to overwhelm the known world (barring China and India). In this fight present day Europe was conceived, both as far as forceful â€Å"crusader† demeanor and teacher approach of acclimatizing different societies. In addition, even such a cutting edge term like â€Å"cold war† first showed up in Spain in the XIII century to check the challenges two societies attempting to exist together are facing2. The Islam and the Christianity, in an odd way, figured out how to at the same time exist together and to fight uninterruptedly on the European scene for over eight centuries. These two human advancements were â€Å"caught up in a circumstance where old social and social examples had been broken and new ones were forming†3. Between 636, when the Battle of Yarmouk occurred, and 1453, when Constantinople fell, the head city of a previously executed Byzantine Empire, Europe’s history was ruled by steady contention among Islam and Christendom, whose â€Å"attitudes to Islam had been intensified of obliviousness, misperception, antagonistic vibe and fear†4. Then again, during the time spent battling for control Islam and Christianity definitely obtained from one another, while continually befouling the universe of â€Å"the other†. The biggest church of the Byzantine Empire, â€Å"St. Sophia†, was changed to a mosque by the Turks, while numerous mosques i n Spain were changed to temples during and after the Reconquista. Students of history concur that this battle started in 636 when the armed forces of Byzantium confronted those of the Rashidun Caliphate in the Battle of Yarmouk and were crushed. This enormous

5 Things You Should Never Put on Your Resume

5 Things You Should Never Put on Your Resume We as a whole skill significant a resume can be. It’s the archive that gets you past the PC, through the entryway, into the meeting. What's more, you can’t land the position without traversing those stages. You’ve included all the things you’ve been told are continue absolute necessities, yet have you considered there may be a couple of things you should remove from your resume? Here are 5â things that you ought to erase from your resume as quickly as time permits. 1. ObjectiveThe Objective explanation has gone the method of the dodo. To abstain from being miserably retro, take it out. Your Objective explanation most likely just says that you’re searching for a difficult situation in an incredible and developing organization at any rate, isn't that so? That tells the selection representative nothing at all, and it without a doubt additionally exhausts them. A Summary articulation is considerably more viable. On the off chance that you don’t have one, sub one in for your Objective. In any case, erase the Objective part.2. Clothing listDo you have a segment where you just rundown the entirety of your abilities and the key-or popular expressions you were told were unquestionable requirements for PC screening? The issue with these areas is that a) they are generally garbled by the very PC programs they’re pointed toward luring, and b) this is a straightforward ploy. Tossing a lot of catchphrases at a spotter won’t persuade them. String those watchwords through the body of your resume content instead.3. Page 2Except in unmistakable settings in quite certain vocations, a subsequent page is never a smart thought. You can presumably expect that nobody else however you will ever try perusing your subsequent page. Better to alter your minds out, pack the main page brimming with your most prominent hits and most amazing aptitudes and work understanding, and spare the tree.4. Extravagant formattingAgain, ambiguous to most employersâ€especially if you’re transferring to a PC framework. Anything that isn’t plain content will be rejected. That incorporates content boxes, tables, bulleted records, stylish textual styles, page fringes, and so forth. Spare the inventiveness for the wording of your introductory letter, or the meeting procedure. Keep your resume perfect, norm, and simple.5. HobbiesIt used to be stylish to remember an area for individual interests and pastimes. Except if you can put forth a defense that these have some effect on your capabilities or work execution, avoid this area generally it winds up on page 2 in any case! Spare your own twists for the meeting, when such things can truly liven the discussion and help you sparkle.

Take me home essays

Take me home papers Take Me Home In the wake of completing all the material acquainted with me in Appalachian Literature, I began to consider a few things. There is by all accounts some repetitive topics in the entirety of the writing associated with this class. From the start I felt that possibly I was simply considering the book that I had recently completed and was moving data from it into different books. At that point I thought back through them and noticed the familiarities. There were two that stood out in my psyche. First was the requirement for the entirety of the principle characters to get back. From Divine Rights Trip right to Out of the Woods, every fundamental character had become sick of being in Appalachia and wandered somewhere else; just to wish that they were back home. Appalachia may not be the focal point of the high life, or the most intriguing spot to be on the off chance that you have lived here a mind-blowing entirety. In any case, after you have been away from Appalachia for some time, you begin to ache for the interconnectedness that is so recognizable in the locale. I can validate this on an individual level on the grounds that after turning eighteen years old, I joined the Army and was positioned in Germany for a long time. While there I realized that I was missing something yet wasnt sure what it was. I believed that I was simply missing everything American. Regrettably, in the wake of completing my visit in Germany, I was positioned at Fort Belvoir, which is in Virginia close to Washington, D.C. It was then that I understood that it was the woodlands that I was absent. I was brought up in a holler in Mill Creek, which kept me pondering about the outside world. After leaving, I committed the regular error that most Appalachians do when they venture out from home, I started drinking. I dont know whether it was on the grounds that I was of lawful drinking age and it was unfamiliar to me, or on the off chance that it was basically a regionalized nature. Whichever it might have been, I have gained from perusing these determinations that it is the second rec... <!

Cosmic Creation Myth Free Essays

Grandiose Creation Myth across Culture Paper Kristin Sheffield HUM 105 For decades fantasies have been told about the improvement of the world. Each culture has their rendition of how life started. These fantasies are focused on creation; how the earth was made, how the sky, land or the ocean was made, and how people and creatures were made. We will compose a custom article test on Astronomical Creation Myth or on the other hand any comparable point just for you Request Now These fantasies give societies the security of conviction. Various societies accept in an unexpected way, however these convictions help certain societies to keep on confronting issues or issues, love, and make satisfaction and harmony. The Enuma Elish Apsu, the dad of Sweet Watersâ and Tiamat, Mother of Salt Waters made 3 rowdy youngsters. The youngsters divine beings were simply being kids, however tragically they were disturbing Tiamat’s harmony. She developed to despise their conduct and requested that Apsu manage them. At the point when he attempted they simply overlooked him. Because of their reluctance to comply with their folks Apsu’s goals was to demolish them. Tiamat was resentful about this goals. She revealed to Apsu that his goals was shrewd and they should have been all the more understanding. Her supplications were overlooked by Apsu. Apsu and Tiamat’s manifestations before long acknowledged Apsu’s malicious designs to annihilate them. From the outset they cried, and afterward they capitulated to their destiny. Anyway by one way or another they had become a close acquaintence with Ea, the most astute God, who in the end slaughtered Apsu and made his co-backstabber his slave. This is a Babylonian Myth. This fantasy later turned into the purpose behind a national occasion in which they â€Å"emphasized the restoration of order†, (Rosenberg. 2006). The Creation of the Universe Ife Olorun, the god with the best information, had a child, Obatala, who needed to make land where Olokun, the goddess of unlimited waters and wild swamps dominated. Obatala went to his more seasoned sibling for guidance on the most proficient method to continue. His brother’s blessing was one of prescience. He exhorted his sibling and sent him out the door. Obatala did all that he said he’d do. He made land in muddy water; he at that point made plants. However, he needed to an ever increasing extent. While alcoholic on wine, he began playing with earth. He asked Olorun to â€Å"breathe life into them†, (Rosenberg. 2006). When he calmed he understood they were blemished. He concluded never to drink that sort of wine again and promised to ensure all the people that endured in light of the fact that he was smashed. He â€Å"became the defender of each one of the individuals who are conceived deformed† (Rosenberg. 006). This fantasy originated from Africa; the Yoruba individuals. They demonstrated more feeling in their accounts; Love, envy, compassion and outrage. Similarly as with numerous legends, the makers of these fantasies were neither male nor female. They were gatherings of individuals. The Enuma Elish fantasy was from the Babylonians and furthermore the Assyrians also. For The Creation of Universe Ife, this legend originated from the Yoruba individuals of Africa. Together these fantasies share similitudes about misery and thankfulness for what they have. In these legends something indispensable must be reestablished so as to push ahead. With the Enuma Elish it was the harmony among great and wickedness. With The Creation of Universe Ife he turned into the defender of flawed individuals. Both The Enuma Elish and The Creation of Universe Ife had fundamentally water as the significant component. In The Enuma Elish both parent divine beings were from Salt or Sweet waters. Olokun, in The Creation of Universe Ife was divine force of crush and wild waters. In the two legends anything that disturbed harmony made the waters â€Å"surge back and forth† (Rosenberg. 2006). Another comparability was people were made. In The Enuma Elisa Ea executed Kingu by cutting off his veins. The primary people originated from the blood. In The Creation of Universe Ife, Olorun â€Å"breathed life† into the dirt for Obatala making people. The thing that matters was Obatala needed friends, yet Ea’s design was to have the people â€Å"serve the gods† (Rosenberg. 2006). These legends were intended to comprehend the unexplainable. Various societies clarified them in an unexpected way. Each culture had god and goddesses. Accounts of these divine beings and goddesses disclosed things to people, for example, how we (people) became; how the earth framed; why people look uniquely in contrast to different people or creatures; and so on. Various societies accept how things came to be in an unexpected way. It relies upon their confidence, religion, and convictions with regards to what they will accept. In all the tales that are being advised, it would just take an individual with impact to report the story is valid all together for others to begin accepting. When others begin accepting, the verification is discretionary. Reference Rosenberg, D. (2006). World Mythology: A compilation of extraordinary legends and stories (third ed. ). Chicago, IL: McGraw-Hill. Step by step instructions to refer to Cosmic Creation Myth, Papers

East Campus, Part Two

East Campus, Part Two First of all, a big thank you to everyone who replied to my request for feedback in the last entry. :-) I will be creating some in-depth entries about projects as I decide what exactly to write about! In this second post of a three-part series, I will showcase some vacant rooms in the MIT East Campus dormitory, all from the same floor. My objective is to show the typical setup, furniture, and layout of a mix of rooms in the third post, I will show presently occupied and lived-in quarters to give some contrast between the way youll find a room when you move in, and the way things could look a month or a year later. I was able to find empty rooms to photograph because during the summer months, many students choose to go home or pursue summer internships and other opportunities off campus. However, very often a student will leave at the end of the spring semester and choose to come back to the same room in the fall. House management requires the rooms to be vacated unless a student is keeping his or her room for the summer (with applicable rent payment, currently between $1500 and $1800 total). You would have difficulty finding empty rooms during the school year, as EC is a pretty p opular place to live. With this post, I will take the time to clarify something from my last entry: when I said I try to get off campus as much as possible, I didnt mean that I dont like it here! Its just that MIT is located in a vibrant metropolitan area with much to see and do, in a region with many opportunities for travel and exploration. I value my many connections to campus and the activities in which Im involved, and in my entry I simply wished to convey a picture of a lifestyle heavily influenced by factors both internal and external to the Institute. :-) That said, lets see some photos (all taken within the past couple of weeks and yes, its common for freshmen to get single rooms, though not terribly large ones.) Post Tagged #East Campus

Production Methods To Optimise Profit Essay Online For Free - Free Essay Example

In the process of refining, dirt is separated and sent to soap section for making laundry soap. Saopnification Cooking Caustic soda solution is added to a batch of raw material and saponified by boiling with live steam. After fat stock has been saponified, common salt is added to it and boiling continues. Filling in Frames Liquid is filled in frames to makes blocks of soap Cutting into Cakes Solid soap blocks are divided in small cubes. Packing Soap is packed in packets and cartons Godown Finished soap is sent to Godown and from Godown it is delivered to market. Ratio Analysis Ratio analysis is a tool which is used by individuals to conduct quantitative analysis of information of a companys financial statements, where we calculate ratios from current year numbers which are then compare to previous years of competing companies, industry, or even with the economy in order to judge the performance of the company, in ratio analyses there are many ratios which are calculated from financial statements relevant to the companys performance, financing liquidity, activity. There are some common ratios include debt-equity ratio, price-earnings ratio, earnings per share, working capital, and asset turnover. Sales The absolute amount of sales of the firm firstly indicates its size. Size has implication of purchasing and selling power, amount of markets share and economies of scale. In 2012 net sales of pak Ghee mills is Rs 2,301,574 and is therefore of size that should command significant influence and economies of scale in is industry The next point of interest with sales is the rate of change in the overall sales level. 2012 2013 2014 Sales 2,338,316 2,735,953 3,040,738  17.01% 11.14% This tells us how sales are growing and may lead to question about growth relative to general economy, growth relative to competitor The percentage change is sales can be calculated using the formula: Percentage change in sales= salest salest-1/ salest-1 Profitability Profit is difficult term to use unless it is measured in context. For example to say a company has made 20 % profit does not provide any information about company but if you know company has made a 20% return on equity, or 20% gross profit then the term profit is giving meanings. The ratios discussed under profitability are: Gross profit margins (GPM) Net profit margins (NPM) Return on asset (ROA) Return on equity (ROE) Gross profit margins (GPM) sometimes also called operating profit margins, is amount remaining after cost of sales. The cost of goods sold is, clearly, an important component of the gross profit margin. It is usually calculated as the sum of the cost of materials the company purchases plus any labor involved in the manufacture of finished goods, plus associated overhead. Gross profit margins can be calculated using formula: Gross profit margin = (Sales Cost of Goods Sold) / Sales Gross Profit Margin 2012 2013 2014 Sales 2,338,316 2,735,953 3,040,738 Gross Profit 156,688 176,427 206,832 GPM 6.70% 6.45% 6.80% Having low gross profit margins may result from low prices, high cost of raw material, high cost of labor a bad product mix and a combination of these. Net Profit Margins (NPM) is most commonly used profitability ratio since it compares the bottom line to the amount of sales. The net profit margin narrows the focus on profitability, and highlights not just the companys sales efforts, but also its ability to keep operating costs down, relative to sales. The formula generally used to determine the net profit margin is: Net Profit Margin = Earnings After Taxes / Sales Net Profit Margin 2012 2013 2014 Net Profit 10,966 12,984 23,635 Sales 2,338,316 2,735,953 3,040,738 Net Profit margin 0.47% 0.47% 0.78% Return on assets (ROA) is most commonly used measure of performance of firm. This measures the amount of profit generated by the assets employed by dividing the profit earned by total assets. This formula will return the percentage earnings for a company in terms of its total assets. The better the job that management does in managing its assets-the resources available to it-to bring about profits, the greater this percentage will be. Its normal to calculate the return on total assets on an annual basis, rather than on a quarterly basis. There are several ways to measure this return; one useful method is: Return on Assets = (Net profit) / Total Assets Return on Assets 2012 2013 2014 Net income 10,966 12,984 23,635 Total assets 300,096 309,119 333,265 ROA 3.65% 4.20% 7.09% Return of Equity (ROE) measures the return on the funds of owner, where equity is total investment of all the owners of the firm. You can compare return on equity with return on assets to infer how a company obtains the funds used to acquire assets. Again, there are several ways to calculate this ratio; here, it is measured according to this formula: Return on Equity = Net Income / Owners Equity The principal difference between the formula for return on assets and for return on equity is the use of equity rather than total assets in the denominator, and it is here that the technique of comparing ratios comes into play. By examining the difference between Return on Assets and Return on Equity, you can largely determine how the company is funding its operations. Return on Equity 2012 2013 2014 Net Income 10,966 12,984 23,635 Owners Equity 108,603 119,569 132,553 ROE 10.10% 10.86% 17.83% Liquidity Analysis Ratios Liquidity analysis ratio determine the ability of company to pay of its short term debts, higher the value of ratio indicate larger margin of safety that a company have to pay of its short term debts, Common ratios include the current ratio and  the quick  ratio , different analysts use different assets relevant to calculate liquidity, some analysts only use sum of cash and equalents which is divided by current liabilities because they have a view point that they are the most liquid assets and are most likely to be used to cover short term debt at the time of emergency, ratios under liquidity are as follows Current Ratio Quick Ratio Current ratio (CR) is the most commonly used measure of liquidity of a firm. This ratio measures how many dollars of current assets are available to pay one dollars worth of current liability the usual formula is: Current Ratio = Current Assets / Current Liabilities Current ratio is very closely related to working capital. And the working capital is a difference of current asset and current liabilities. Is a high current ratio good or bad? Certainly, from the creditors standpoint, a high current ratio means that the company is well-placed to pay back its loans. Consider, though, the nature of the current assets: they consist mainly of cash and cash equivalents. Funds invested in these types of assets do not contribute strongly and actively to the creation of income. Therefore, from the standpoint of stockholders and management, a current ratio that is very high means that the companys assets are not being used to best advantage. Current Ratio 2012 2013 2014 Current assets 164,120.34 186,947.14 224,897.38 Current liabilities 31,149.57 49,515.21 68,583.94 Current Ratio 5.27 3.78 3.28 Quick ratio (QR) sometimes called acid test ratio, adjust the current ratio to correct for this problem. Since the firm will always have to need inventory and since the inventory cannot be used to pay the bills, so quick ratio is a better indicator of the liquidity of a company. The quick ratio determines the relationship between quickly accessible current assets and current liabilities: Quick Ratio = (Current Assets Inventory) / Current Liabilities The quick ratio shows whether a company can meet its liabilities from quickly-accessible assets. Quick Ratio 2012 2013 2014 Current assets 164,120.34 186,947.14 224,897.38 Inventory 75,688.81 85,149.91 94,611.01 Prepayments 985.43 985.43 985.43 Current Liabilities 13,865.88 16,456.58 25,010.75 Quick Ratio 6.31 6.13 5.17 Activity Analysis Ratios Activity ratios measure a firms ability to convert different accounts within their balance sheets into cash or sales. Companies will typically try to turn their production into cash or sales as fast as possible because this will generally lead to higher revenues. Ratios discussed in activity analysis are: Assets Turnover Ratio Inventory Turnover Ratio Asset turnover (AT) is a measure of how well a firm is putting its assets to work. If AT is low it means that firm has to many unproductive assets for example Account receivable, inventory, plant and equipment, machinery for its current level of sales. Or, it may means that the level of sales has no yet reached the amount appropriate for invested assets. It can be calculated using formula: Assets turnover = Sales/total assets Assets Turnover Ratio 2012 2013 2014 Sales 2,338,315.80 2,735,953.35 3,040,738.35 Average Total Assets 300,096.04 309,118.84 333,265.07 7.79 8.85 9.12 Inventory Turnover Ratio No company wants to have too large an inventory. Goods that remain in inventory too long tie up the companys assets in idle stock, often incur carrying charges for the storage of the goods, and can become obsolete while awaiting sale. The formula for the Inventory Turnover Ratio is: Inventory Turnover = Cost of Goods Sold / Average Inventory Where the Average Inventory figure refers to the value of the inventory on any given day during the period during which the Cost of Goods Sold is calculated. The higher an inventory turnover rate, the more closely a company conforms to just-in-time procedures. Inventory Turnover Ratio 2012 2013 2014 Cost of Goods Sold 2,181,627.44 2,559,526.24 2,833,906.48 Inventories 20,702.41 23,290.21 25,878.01 105.38 109.90 109.51 Capital Structure Analysis Ratios The capital structure is  how a firm finances its overall operations and growth by  using different sources of funds. A mix of a companys long-term  debt, specific short-term debt, common equity and preferred equity. A companys proportion of short and long-term debt is considered when analyzing capital structure. When people refer to capital structure they are most likely referring to a firms debt-to-equity ratio, which provides insight into how risky a company is. Usually a company more heavily financed by debt poses  greater risk, as this firm is relatively highly levered. Capital structure ratios discussed are: Debt Ratio Equity ratio Times interest Earned Ratio Debt Ratio The debt ratio is defined by this formula: Debt ratio = Total debt / Total assets It is a healthy sign when a companys debt ratio is falls, although both stockholders and potential creditors would prefer to see the rate of decline in the debt ratio more closely match the decline in return on assets. As the return on assets falls, the net income available to make payments on debt also falls. This company should probably take action to retire some of its short-term debt, and the current portion of its long-term debt, as soon as possible. Debt Ratio 2012 2013 2014 Total Liabilities 170,176.95 164,922.05 164,139.96 Total Assets 300,096.04 309,118.84 333,265.07 56.71% 53.35% 49.25% Equity Ratio The equity ratio is the opposite of the debt ratio. It is that portion of the companys assets financed by stockholders: Equity Ratio = Total Equity / Total assets It is usually easier to acquire assets through debt than to acquire them through equity. There are certain obvious considerations: for example, you might need to acquire investment capital from many investors; whereas you might be able to borrow the required funds from just one creditor. Less obvious is the issue of priority. Equity ratio 2012 2013 2014 Total Equity 108,602.67 119,569.09 132,553.04 Total Assets 300,096.04 309,118.84 333,265.07 Equity ratio 0.36 0.39 0.40 Time interest earned ratio is also called Interest Coverage Ratio. It is one of measure frequently used by creditors to evaluate the risk involved in loaning money to a firm is the Times Interest Earned ratio. This is the number of times in a given period that a company earns enough income to cover its interest payments. A ratio of 5, for example, would mean that the amount of interest payments is earned 5 times over during that period. The usual formula is: Times Interest Earned = EBIT / Total Interest Payments EBIT stands for Earnings before Interest and Taxes. Interest Coverage Ratio 2012 2013 2014 EBIT 49,318.79 51,421.70 67,645.17 Interest Expense 30,951.76 29,699.10 28,208.44 Notes to the Financial Statements 1. STATUS AND NATURE OF BUSINESS M/S PAK GHEE MILLS is a private limited Company which is established under Companys Act 1984 and registered with Securities and Exchange Commission of Pakistan. The Head Office of the unit is situated at 164/14 New Muslim Town, Bahawalpur. Whereas unit will be situated at Hasilpur road near Employees Housing Society, Bahawalpur. 2. BASIS OF PREPARATION 2.1 Statement of compliance These financial statements have been prepared in accordance with the approved accounting standards as applicable in Pakistan. Approved accounting standards comprise of such International Financial Reporting Standards (IFRS) issued by the International Accounting Standards Board as are notified under the Companies Ordinance, 1984, provisions of and directives issued under the Companies Ordinance, 1984 2.2 Basis of measurement These financial statements have been prepared under the historical cost convention. 2.3 Functional and presentation currency These financial statements are presented in Pak Rupees, which is the Companys functional currency. All financial information presented in Pak Rupee have been rounded to the nearest thousand. 2.4 Use of estimates and judgments The preparation of financial statements in conformity with the approved accounting standards require management to make judgments, estimates and assumptions that affect the application of accounting policies and the reported amounts of assets and liabilities, income and expenses. The estimates and associated assumptions are based on historical experience and various other factors that are believed to be reasonable under the circumstances, the results of which form the basis of making the judgments about carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates. 3. Owners Equity There are four members of the company who have equally contributed in the equity of company and the return on owners equity will be equally divided among the members. 4. Retained Earning PAK Ghee Mills (Pvt) Limited Projected Statement of Retained Earnings 2012 2013 2014 Openig balance Of Retained Earnings  10,966 23,950 Add: Net Income 10,966 12,984 23,635 Ending Balance of Retained Earnings 10,966 23,950 47,585 5. Long Term Debt PAK ghee mill got the loan from HBL bank against the security of Land and Plant. Land and plant pledge for the period of 10 years. The rate of interest charged by the bank 18% p.a.- Also mention the pledge assets in notes to the accounts 6. Workers welfare fund Worker welfare fund is a fund created by an employer for the future welfare and benefits of his employees. Workers welfare is maintained under worker welfare fund ordinance 1971. Workers welfare fund is maintained as 0.75% of net profit. 7. Fixed Assets Fixed assets of the firm are depreciated by using Straight line depreciation method. 8. Intangible assets Intangible assets of the firm includes preproduction Expenses of the firm. Intangible assets of the firm are amortized over the first three years. 9. Marketable securities Marketable securities include shares of FFC, OGDCL. The value of marketable securities mention in balance sheet is according to the market value.

Pygmalion Effect in Management - 2129 Words

Pygmalion Effect in Management Principles of Management Abstract The Pygmalion Effect in Management is the idea that workers are more productive when being watched by members of management. Workers are eager to please bosses, or appear competent, so productivity and rule following increases when a member of management is present. Your expectations of people and their expectations of themselves are the key factors in how well people perform at work. Pygmalion Effect in Management The Pygmalion Effect is a type of self-fulfilling prophecy (SFP) in which raising manager expectations regarding subordinate performance boosts subordinate performance. Managers who are led to expect more of their subordinates lead them to greater achievement.†¦show more content†¦The Pygmalion Effect could be an important key to creating or improving a work force. Everything should be done to create a highly positive attitude about employees in the minds of supervisors and employees should feel that their supervisors and the organization believe in their potential as people. Human Resource departments should present new employees to supervisors in a positive light while highlighting the new employee’s potential and making sure that the supervisor and the work group have a clear expectation that the new employees will make a significant impact on the work group’s ability to succeed. Supervisors should be trained in how to impart a positive motivating attitude that fosters a belief in the employee’s ability to perform. Employees should have a clear understanding that there is no question of them performing well. Employees should be given training opportunities to bring out potential rather than working on weaknesses. Over all, the organization should strive to create an understanding among its employees that their potential is great and that all is needed is for that potential to be brought out. Organization builders have their strongest and most powerful influence in times of economic uncertainty and turbulence. When accepted ways of doing things aren’t working well enough, a manager’s strong expectation about the destination, the processes to follow and the capabilities of the teamShow MoreRelatedAn Analysis of the Business Environments of Initech and The Coffee Bean: Customer Satisfaction and Loyalty1443 Words   |  6 PagesIn business today, the environment of work and management has become far more complex than at the start of the previous century. This is the result of not only technological and communication advances, but also because of an increasing focus on employee satisfaction and motivation. 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I believe that Mr. kents overall management attitude is more on the lines of the Pygmalion effect where the attitudes of the supervisors, which is instilled through the learning organization, and the Harvard publisher, to remain fresh with ideas of the expectations of them as well as the

Queen Mary and Queen Elizabeth of England - 1626 Words

Queen Mary and Queen Elizabeth of England Sixteenth century England experienced a phenomenon sometimes referred to as the Age of Queens. The decisive power of the country was placed in women’s hands and their reigns were watched with a reasonable doubt. There is contrast of rule in terms of reigns between Queen Mary and Queen Elizabeth of England, both of whom were engaged in a protracted struggle for the English throne. Beside the legitimacy of their claims, there are more significant considerations which predestined them to either increase or lose their power. The rule and attitudes of the two monarchs bore significant influence upon the times in which they lived, including social, political and legal precedents which were being challenged and in some cases reversed. The fact that both Queens encountered situations of striking similarity, serves as a suitable example for a remarkable comparison, helping to analyze the lives of the two Queens and how their lives diverged as a result of such encounters and their actio ns thereafter. They were both Queens, struggling for the throne, they were women as well as rivals; they both had affairs with married men, however, one managed a narrow escape from the disgraceful situation, while the other failed to do so. Mary grew to hate Anne Boleyn, mother of Elizabeth, because he took the position of her mother Catharine as Queen of England. Before Elizabeth came to the scene, Mary was loved and was the only child of King Henry VIII ofShow MoreRelatedQueen Mary Stuart Of Scotland And Queen Elizabeth I Of England1015 Words   |  5 PagesEurope. Cousins, Queen Mary Stuart of Scotland and Queen Elizabeth I of England, formed an unpleasant relationship that ended with execution. 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Although Mary Stuart was educated and had strongRead MoreEssay about Queen Elizabeth I: The Most Glorious Ruler of England 1074 Words   |  5 Pagesgreatest monarchs, and brought England out of destitution, and into one of its most glorious periods, the Elizabethan Age. Though, she suffered greatly before crowning; throughout her rule as Queen, England was reformed and fortified to be one of the most powerful countries in the known world. Elizabeth was born in the Greenwich Palace on September 7, 1533 to Anne Boleyn and King Henry VIII of England. (Stated on page 1 of Crompton, Samuel Willard. Queen Elizabeth and Englands Golden Age. ChelseaRead MoreThe Spanish Armada By William Shakespeare1319 Words   |  6 Pagesto invade England and take down the protestant Queen Elizabeth i. Queen Elizabeth i, was catholic but then became protestant. The Church did not like her decision and they wanted her to become catholic again, so the Pope encouraged King Philip ii of Spain if he could try to make England catholic again. King Philip agreed to do what the Pope had asked of him. For years King Philip ii wanted England and he was in need of a Queen and since Elizabeth i was not wed he proposed to Elizabeth over and overRead More Queen Elizabeth Essay966 Words   |  4 Pages Queen Elizabeth was born on September 7, in 1533 to a royal couple by the name of Henry VIII and Anne Boleyn. She pertained a strong personality and strong political skills in overlooking marriage proposals and intensely flirting with many available suitors. She reigned over England without a king or children (Britannia: Elizabeth 1). Her father was known for the execution of his wives. The king had announced that any daughter would be illegitimate to the line of succession because his upcomingRead MoreEssay on Elizabeth I1259 Words   |  6 Pages The long, lasting conflict between Queen Elizabeth and Mary Queen of Scots was the fight over the throne. Elizabeth and Mary we second cousins and Mary thought she deserve the crown. The conflict between Elizabeth and Mary ended up leading to Mary’s death. Elizabeth I, â€Å"queen of England and Ireland, was the most famous of English Monarchs and one of the most successful women rulers in history.† (Row, 243). â€Å"She was not only concerned with politics, diplomacy, and the religious struggle againstRead MoreElizabeth I Than Any Other Of The Tudor Monarchs1695 Words   |  7 PagesHistorians have dedicated more biographies to Elizabeth I than any other of the Tudor monarchs. Elizabeth was the only daughter of Henry VIII and his second wife, Anne Boleyn. Books relating to aspects of Queen Elizabeth I s life currently run into the hundreds. The time that a certain biography was written is an important factor to bear in mind when reading about this historical figure. Despite that historical facts are unchanging, the historian s perspectives and interpretations, as well as their

Essay about Adolescent Substance Abuse - 641 Words

Adolescent Substance Abuse Adolescent substance abuse continues to be epidemic in American society -- it crosses geographic, economic, gender, racial, and ethnic lines. In addition, more than a decade of national, state, and local prevention efforts have been minimally effective. It is a major problem that continues to escape our control. Nearly 9 out of 10 high school seniors in America report that they have experimented with alcohol. Within this group, 3 out of 10 report alcohol abuse (defined as the consumption of five or more drinks in a row at least once during the past two weeks). Three out of four teens report a pattern of regular drinking, and more than 100,000 children aged 10 or 11 report that they get drunk once a week.†¦show more content†¦Alcohol experimentation increases from 6 to 17 percent between the fourth and sixth grades In addition to the above pattern of actual use, a time bomb of skepticism and disregard exists in the value system of todays adolescent peer group. Researchers report disbelief among adolescents regarding physiological and psychological dangers associated with substance use. Peer group disapproval of alcohol and other drug use is also decreasing. That is to say, the teens who use and abuse alcohol and other drugs are feeling quite bulletproof. Those peers who are non-users confront abusers less frequently now about both their behaviors and beliefs. The picture painted is not a pretty one. Teens are experimenting with and abusing addictive substances in epidemic proportion, and their primary frame of reference -- other adolescents -- are reinforcing this behavior. The best prevention efforts of schools and communities have not significantly impacted alcohol and other drug use or the belief system that supports continued use for this population. Compounding all of the above is the impact of managed care on treatment opportunities for those teens needing traditional inpatient rehabilitation treatment and reasonable aftercare follow-through. As late as the early 90s, traditional inpatient treatment for substance abuse was 28 days with a significant aftercare component that allowed for involvement of family as well as teen in treatment.Show MoreRelatedThe Dangers Of Adolescent Substance Abuse3001 Words   |  13 PagesAdolescent substance abuse is a big concern in the country today. There are many risk factors that can contribute to adolescent substance abuse. Peer pressure has continued to be one of the leading risk factors. Adolescents substance use increases health problems, dependence on drugs, conduct disorders and other risky behaviors leading generally to poor social consequences. Parental influence plays a great role in what a teenager becomes because teenagers mostly learn by example. The counselor helpsRead MoreThe E ffects Of Substance Abuse Among Adolescents1296 Words   |  6 Pages Substance abuse has become a notable public health threat to today’s adolescents. Substance abuse is associated with an array of behavioral and psychological consequences that can jeopardize the future of the young people. Lifelong dependence is another possible consequence of drug abuse among adolescents. Ultimately, counselors are supposed to come up with effective programs to address addiction issues among the adolescents to prevent them from relying on drugs in future. Counselors rely onRead MoreSubstance Abuse Among Teenagers And Adolescents1703 Words   |  7 PagesAddiction and Substance Abuse (CASA), substance abuse among teenagers and adolescents is transforming into America’s number one public health problem, as numbers of high school and college students abusing drugs and alcohol are on the rise (2011). In a national survey done by CASA at Columbia University, they found that 75 percent of high school students have used an addictive substance. In addition, 46 percent of high school students reported currently using an addictive substance, and approximatelyRead MoreEarly Intervention For Adolescent Substance Abuse1916 Words   |  8 PagesC. E. (2004). Early intervention for adolescent substance abuse: Pretreatment to posttreatment outcomes of a randomized clinical trial comparing multidimensional family therapy and peer group treatment. Journal of Psychoactive Drugs, 36(1). Abstract. The abstract discusses a randomized clinical trial that has been developed in order to evaluate a family-based therapy and a peer-group therapy used with urban, low-income, and ethnically diverse adolescents between the ages 11-15 that have beenRead MoreAdolescent Group And Adolescents With Substance Abuse3082 Words   |  13 PagesSection One: Adolescent Group The population that I wish to serve is adolescents. I live in a small community where they currently do not offer a group for adolescents regarding substance abuse. The adolescent group will be broken down into two groups on two different nights: male and female. In order to prevent group dropouts, it is best to fit the members of each group in an environment where they will not feel judged, intimated, or embarrassed. By splitting up by gender, the group can focus inRead MoreSubstance Abuse Prevention On Adolescents1451 Words   |  6 PagesSubstance Abuse Prevention in Adolescents Adolescence is the most common period of life in which both recreational and therapeutic drug use is introduced. Coincidentally, brain development and maturity is also at an all time high during this stage of life (2). When initiating the use of a therapeutic drug, the health care provider compares the risk to the benefit. If the benefit outweighs the risk, the drug is generally prescribed effectively. This process allows for the safe and applicable useRead MoreEssay on Adolescent Substance Abuse1656 Words   |  7 PagesHeader: Substance Abuse Adolescent Substance Abuse Dana Sweitzer Liberty University Abstract Adolescent substance abuse is a major problem in society. There are many risk factors that can contribute to adolescent substance abuse. One of the main risk factors is peer pressure. When adolescents start at a young age there is an increase in health problems, addiction, and over all poor social outcomes. Parental influence has substantial effect on adolescents because the adolescent sees theirRead MoreSubstance Abuse Treatment For Adolescents Essay832 Words   |  4 PagesIntroduction Including families in the treatment of substance use in adolescents has been a debate for several years in the addictions world. Some claim that involving families may hinder the client’s ability to improve due to not being honest, fear, and the lack of relationship one may have with their family members, specifically parental figures. Adolescents may not be honest with themselves or family members due to fear of disappointing or fear of punishment. Many providers and policy-makersRead MoreSubstance Abuse and Treatment for Adolescents2174 Words   |  9 Pages. 7 References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦.. 8-10 Substance Abuse and Treatment for Adolescents Introduction Substance abuse among adolescents is becoming an increasing concern. There are the obvious health issues associated with substance abuse, but many people do not consider the long term affects of drug and alcohol use. In this paper I will discuss substance abuse among teens, causes, statistics, effects of substance abuse, current treatments, and the importance of developing appropriateRead MoreThe Effects Of Substance Abuse On Adolescents1651 Words   |  7 Pagesdevelopments in the adolescents’ sense of self, including independence and making their own choices. Because of the multitude of decisions to be made during this time, there can be a lot of room for error or misjudgements. One very common bad decision is substance use and abuse. Although drug and alcohol use is common and many users don’t develop a dependence on the substances, the adolescents who end up developing the disorders of substance abuse and dependence make substance use a major public health

Essay on Contributions of Diversity to the Workplace

Contributions of Diversity to the Workplace Diverse employees bring a wealth of creativity, insights, and skills to their jobs; it is up to employers to recognize, cultivate, and value these contributions (Walton, Sally, 1994). Diversity is about setting a mindset of valuing the differences in people and recognizing the similarities, it is not only about achieving results. Once this way of thinking is established, the benefits of cultural diversity in the workplace tend to come naturally, (Goessl, Leigh 2008). Diversity encompasses race, gender, ethnic group, age, personality, cognitive style, tenure, organizational function, education, background and more, (Greenberg, Josh 2004) With todays business environment moving towards a global†¦show more content†¦These differences are beneficial because it opens up new possibilities which can be experienced in the form of innovation and creativity. The various life experiences and alternate perspective shared with each other often lead to unique new and innovative ideas that can be financially beneficial to the company because they often lead to new products or services. New Solutions: Often businesses experience a level of problems with their task processes or things dont run as smoothly as they could. Through diversity solutions to problems can come forth that may not have emerged if not for the different cultural backgrounds or practices. †¢ Cost-Effective: In an article written by Gail Robinson and Kathleen Dechant in 1997 entitled Building a Business Case for Diversity, it was presented that several organizational studies concluded pursuing diversity in the workplace resulted in less absenteeism, employee turnover costs and a lessened liability in discrimination lawsuits. Companies that have experienced any of these costs know firsthand how expensive they can be. †¢ Appeal to Customer Base: People like to see themselves reflected in the organizations they do business with. It stands to reason that the more culturally diverse a company is, the more diverse the customersShow MoreRelatedDiversity And Inclusion Of An Organization1204 Words   |  5 PagesIn a survey, 24 executives were asked way advancing diversity in their organizations was so important to them. The majority believe â€Å"it was a business imperative because their companies needed it to stay competitive, and they believed it was a moral imperative because of their companies needed of their personal experiences and values† (Broysberg Connolly, 2013). Steve Reinemund was the first senior leader at PepsiCo to focus on diversity and inclusion from a perspective of changing the entire cultureRead MoreEssay on Diversity in the Workplace1258 Words   |  6 Pages Diversity in the workplace is a subject that has gained increased attention in the workplace over the past f ew years. After all, the impact of affirmative action and equal employment opportunity programs on the nations work force is undeniable. Women and minorities were the first to dramatically alter the face of the economic mainstream, while gays, persons with disabilities and senior citizens followed not far behind. The result is a diverse American labor force representing a microcosm of ourRead MoreThe Diverse Nature of Psychology Essay examples1075 Words   |  5 Pagesmajor perspectives: psychodynamic, behavioral, humanistic, cognitive, sociocultural, biological, and evolutionary. This diversity within psychology, allows psychologists the ability to expand in all areas of explanation, assessment, and diagnoses, which furthers the science of psychology through many different subfield specialties. Influence on Psychology’s Major Concepts Diversity is off great influence on the major concepts in psychology. The cognitive-behavioral, psychodynamic, and humanistic perspectivesRead MoreAffirmative Action774 Words   |  4 Pagesin this protected class would be unfairly discriminated against. There are many reasons why affirmative action should continue to be a part of workplace such as: †¢ Fosters diversity. †¢ Educates our workforce on diversity. †¢ Equips employees to achieve their highest contribution to the mission. †¢ Challenges employees to make their maximum contribution to the mission. †¢ Encourages employees to offer differing views and suggestions toward achieving organizational goals. †¢ Respects and appreciatesRead MoreDemographic Diversity And Cultural Diversity1700 Words   |  7 PagesDEMOGRAPHIC AND CULTURAL DIVERSITY GOPI KRISHNA CHALLA RIVIER UNIVERSITY Demographic and Cultural Diversity ABSTRACT The research is concerning Organizational Behavior which includes unusual types of Organizations with dissimilar types of public behaviors. Among that Demographic Diversity and Cultural Diversity of an Organization is extremely significant to turn into a triumphant organization or company in the marketplace Especially the Demographic and Cultural Diversity show the in good physicalRead MoreMultiformity in the Workplace Essay example659 Words   |  3 Pages INTRODUCTION Diversity is defined as a multi-dimensional mixture of people who vary by age, gender, race, religion, or life-style. Workplace diversity refers to variety and multiformity in the workplace. This multiformity can be driven in numerous ways; demographic composition of geographical location, an aging population, increasing presence of women in the workplace to mention a few. In this paper we examine how diversity can be manages using operant and social learning practices to reduce theRead MoreWe Need Diversity in the Workplace Essay1496 Words   |  6 PagesTodays workplace is more diverse than it has ever been in history. While the workforce has made strides in the direction of equality, it is still far from attaining total equality in the workplace. A company must value diversity. The main objectives of valuing diversity include awareness, education, and positive recognition of the differences among people in the workforce. Organizations are increasingly emphasizing group work o r teamwork as a source of competitive advantage in a diverse workforceRead MoreManaging A Diverse Workforce, Sexual Harassment, And Human Resource Management1502 Words   |  7 Pagestraining and development. Managing a Diverse Workforce. Managing workplace diversity is an important requirement for managers and the organization. Issues regarding workplace diversity should be addressed openly along with policies designed to protect employees (Satterlee, 2013). All employees must be treated with respect and professionalism, and be able to use their skills. If there are biases based on diversity in the workplace, disharmony will exist, and the organization may end up with legalRead MoreEmbracing Diversity: The Case of South Africa893 Words   |  4 PagesEmbracing Diversity The primary reasons for the introduction of equal treatment focused on women in the workforce having the equal opportunities as men in terms of jobs and income levels. It is reasonable to conclude that these values and projects have in most instances been embraced. When organizations embrace diversity it may guarantee employees maximize their potential and their contribution to the organization. Embracing diversity requires that no one is excluded. When an organization embracesRead MoreDiversity For Success Of The Company1036 Words   |  5 Pagesis inclusiveness in the workplace. The author reveals that management has to ensure it successfully handles diversity in the workforce. The author argues that in the current workforce, which is diverse, the challenge is exclusion. The book has compiled extensive current information on social policy trends, legislative and demographic, as well as the analysis of causes and effects of workforce exclusion, and reveals that learning about how to manage the issue of diversity is critical. Therefore, based

Ap World Dbq Free Essays

Jacob Gonzalez AP World 11/29/10 DBQ Even though the economic affects of the flow of silver from middle Sixteenth century to the beginning of the Eighteenth century seem to play out nearly the same in the different countries, the social affects are way more custom based on the source’s pov. Documents 4 5 show that silver was the preferred way of pay even though the sources weren’t from the same points of views (British and Ming respectfully), however; documents 2 ; 7 show that Spanish ; Chinese have different views on their homeland affects. These documents that are in terms of economy prove to be limited such as document 4 which has an outsider’s view from Britain who is anallyzing the Portuguese use of silver for Chinese goods. We will write a custom essay sample on Ap World Dbq or any similar topic only for you Order Now In document 5, the Ming writter portrays a statement that in previous years, a simple trade for dyed cloth would suffice, but since the economy is becoming more desiring for silver, comon shops are begining to complicate things with good payments of silver. For the Spanish view point, the priest states strait facts saying that according to official records, there was a crazy amount of silver going around.A document that would add to the understanding of the economical effects would be a report from an official document-keeper in Manila that has the ratio between the silver going out vs. the amount of goods from China in order to show who has the advantage in the trade to show something that has a professional view. By contrast to the non opinionated economic affects, the social affects of the silver going around differs thoughts that represent each society involved. Taking a look through the Ming Dynasty’s point of view, they beleive that the greed involved in the silver is c orrupting their lives. Interesting enough, all of the documents that are considered â€Å"Social Chinese†, they all are from the Ming officials. In document 1 the Ming official is arguing that if you become too obsessed with silver, you develop a undeniable desire for the silver and you will keep on needing more and more. He is trying to limit the amount of silver the common man will recieve because that same man will be over run by sgreed. In document 3, also by a Ming official, he reports that the respectable olders are blaming the government for the poor amounts of wheat and grain.This document is a little less biased than document one because it shows equal representation of the people to the ruler. The last Ming official document (7) is stating that they should allow foreign trade because the Spanish are making a huge profit selling the Chinese products in the Philippines. His request shows that they would rather have money instead of the country’s pride. For the Spanish, document 2 is from a scholar. This man is whining about the government’s spending. He is saying that the government is spending way too much silver for the Chinese goods: soo much that it is ruining Spain.Finally, document eight is from an British scholar. This scholar is in essence on the same boat as the Spaniard. He is saying that Europe has become too involved in the Asian commodities as well. The difference in his argument is that they are giving away money for worthless, small materials that basically have no point to Europe when it matters. Also, he states that the money that the government is putting into this indulgence will never be refunded to Europe causing them to be in debt.An additional document that would help the best for this is a journal of a traveler that went to the Americas. Because they is from a different society, they would be impartial to the situation, they would be able to give an accurate analysis of the social effects from the silver thrading. Based on the given documents, the economic affects of the silver flow look to be evaluated primarily the same in the accounts from the different societies included, where in social tense; the vantages are different depending on the place they are from and the position of the source in the social heirarchy. How to cite Ap World Dbq, Papers

Psychology Argumentative Essay Paper Example For Students

Psychology Argumentative Essay Paper As described, there are 10 different perspectives of early psychology. These perspectives are: Structuralism, functionalism, Gestalt psychology, Behavioral, psychodynamic, humanistic, physiological, evolutionary, cognitive, and cultural and diversity. I will only be looking at three of these perspectives still in common use today here is a summary of each. The behavioral perspective focuses on the observable behaviors; thus it does not speculate about mental processes such as thinking. (Davis and Palladino, 2005).Unlike the other approaches, the behavioral perspective accentuates how it is important to learn and understand and doesnt focus on coconscious. B. F. Skinner, a well known psychologist, was a strong advocate of this thinking. He has since been called the greatest contemporary psychologist (Fowler, 1990). Skinner basically took an easy angle on his methods. Behavior changes as a result of consequences (Bjork, D. W., 1997). When it comes down to it, Skinner teaches basic skills. When applying this type of psychology to young children you will see immediate results and these can be long standing results. However, in young children, this method will not give the parent ay idea of the motivations or thoughts behind that bad behavior. Only reinforcing the correct behaviors will do nothing to help parents or teachers better understa nd the feelings of the child or the internal factors that have contributed to this behavior. Behaviorism works well in conjunction with the other theories below to help parents and teachers gain a more complete understanding of not only their childrens behaviors but why they choose to behave in a certain way. The humanistic perspective emphasizes free will and an individuals control of their own behavior. (Davis and Palladino, 2005).This was more of a human approach to psychology which was to look at and study humans by the choices they make. Laboratory specimens can not possibly equate to what a human can achieve deeming any laboratory experiment illogical. Instead of developing principals about their theories, they concluded that each individual is their own being. Humanistic psychologists believe in the inherent good nature of all people. The humanistic approach to psychology offers parents and teachers many ways to be non-judgmental when approaching children about incorrect or b ad behaviors. Educators and parents need to be very careful, in my opinion, when using only this approach with their children. Humanists will not label any behavior as bad or wrong but instead they will focus on the individuals right to choose what they will do or what decision they make on their own. In schools today I believe we place to much emphasis on making the child feel they have done well no matter the level of work they have produced or the actions they have chosen to take. The humanistic approach can work well when trying to improve a childs self-esteem or cure shyness but, when a child is not told they are doing something wrong how will they then learn what is considered right and wrong in society? Weve got youngsters here now who . . . are under the authority of the school and are being persuaded that there is a better way, and that way is to make their own decisions. Theyre being induced to make decisions about activities that the citizenry of the state have decided ar e wrong (http://www.probe.org/docs/psy-educ.html) When used in conjunction with behaviorism and cognitive psychology a child will gain a much better understanding of their place in the world as well as what is expected of them in regards to behavior. Many psychologists have accepted the cognitive perspective where the focus is on how thought occurs, memory processes, and information storage and utilization and currently conduct research in the area of cognitive processes. (Davis and Palladino, 2005) This focused more on the thinking remembering, and storing of information in the mind, unlike the behaviorists, who only focused on observational behaviors. For about a 40 year period, there was no attention being paid to this area. George Miller and Jerome Bruner established the Center for cognitive Studies at Harvard University in 1960, and Ulrich Neisser published the book Cognitive Psychology in 1967 (Davis and Palladino, 2005). .ua42d994049f0ec988a72cb1779a22c7a , .ua42d994049f0ec988a72cb1779a22c7a .postImageUrl , .ua42d994049f0ec988a72cb1779a22c7a .centered-text-area { min-height: 80px; position: relative; } .ua42d994049f0ec988a72cb1779a22c7a , .ua42d994049f0ec988a72cb1779a22c7a:hover , .ua42d994049f0ec988a72cb1779a22c7a:visited , .ua42d994049f0ec988a72cb1779a22c7a:active { border:0!important; } .ua42d994049f0ec988a72cb1779a22c7a .clearfix:after { content: ""; display: table; clear: both; } .ua42d994049f0ec988a72cb1779a22c7a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua42d994049f0ec988a72cb1779a22c7a:active , .ua42d994049f0ec988a72cb1779a22c7a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua42d994049f0ec988a72cb1779a22c7a .centered-text-area { width: 100%; position: relative ; } .ua42d994049f0ec988a72cb1779a22c7a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua42d994049f0ec988a72cb1779a22c7a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua42d994049f0ec988a72cb1779a22c7a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua42d994049f0ec988a72cb1779a22c7a:hover .ctaButton { background-color: #34495E!important; } .ua42d994049f0ec988a72cb1779a22c7a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua42d994049f0ec988a72cb1779a22c7a .ua42d994049f0ec988a72cb1779a22c7a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua42d994049f0ec988a72cb1779a22c7a:after { content: ""; display: block; clear: both; } READ: Music And Violence Argumentative Essay Many educational psychologists found the behavioral approach unsatisfying and the humanistic approach to soft. Many cognitive psychologists propose that children actively construct knowledge and this construction of knowledge happens in a social context (http://copland.udel.edu/jconway/EDST666.htm)This approach to psychology offers teachers and parents several different views of how to get children to remember and apply the knowledge they have gained in any given situation. Instead of focusing on observable behaviors or feelings they can focus more on the actual thought process and use of memory in children. If we can understand how to make a child remember what he or she is doing is wrong or right then we have effectively teach them the lesson and they will apply it in the future to other situations. In conclusion, and in my own opinion, I believe all of these, as well as the other theories used in psychology are not correct or incorrect. All of the current schools of thought have s ome basis in fact and some basis in belief. If parents and educators can learn how to apply the best aspects of each theory they will be able to raise a good functional adult. In younger children I have found the use of behaviorists techniques will get real results when trying to curb bad behavior and teach the child to choose to do the right thing. When a child grows up a bit more their own internal dialogue plays more of a role in what they choose to do. Using the humanistic approach to reinforce their own decision making can teach a child to make the correct decisions and also give a more positive view of those choices no matter what they are. At any age the cognitive approach can be used to help children learn to recall information they have been taught or apply that lesson we are trying to get across. ReferencesBjork D.W. (1997) Allport: A Life in Washington D.C. American psychological associationFowler, R. D. (1990). Psychology: The core discipline. American Psychologist, 45, 1-6. Humanistic Psychology and Education. Don Closson 1991 Probe Ministries International Retrieved 4 April 2005 from http://www.probe.org/docs/psy-educ.htmlEducational Technologys Effect on Models of Instruction. Judith Conway. May, 1997 Retrieved 4 April 2005 from http://copland.udel.edu/jconway/EDST666.htmSaul Kassin, B.S., M.A., PhD, Psychology, Microsoft Encarta Online Encyclopedia 2005 Retrieved 4 April 2005 from http://encarta.msn.com Davis, Stephen F., Palladino, Joseph J. (2005) Psychology, Research and You, Psychology Chapter 1. Upper Saddle River, New Jersey: Pearson Custom Publishing

Small Medium Enterprise Development Bank †MyAssignmenthelp.com

Question: Discuss about the Small Medium Enterprise Development Bank. Answer: Introduction In 1911, the Act of Commonwealth Bank established the Australian Commonwealth Bank of (CBA). The Andrew Fisher labor government introduced it.In very short time period for the time, the bank had both general bank business and savings. It was the bank was also the first Australian bank to get guarantee of government of federation. TheCBA orCommbankis amultinationalbankcarrying on operations in New Zealand, Asia, the United Kingdom and the United States.It provides a range offinancial servicesincluding retail, business and institutional banking, funds management,superannuation, insurance, investment and broking services (Carnegie 2016). As on the date of August 2015, the Commonwealth Bank listed as the is the largest company in Australia on theAustralian Securities Exchangeas of August 2015. The Commonwealth Bank is also the largest bank in theSouthern Hemisphere, As per the reports presented by the CBA the various corporate social responsibility policies includes the various commitments that the company make in the report like ensuring honesty, professionalism and fairness in dealing with the customers. As per the corporate governance statements, the Common Wealth Bank Group is committed for ensuring the various policies and practices like managing the frauds, countering money laundering, and political donations (Bank 2014). The vision is to secure and increase the financial welfare of the communities, customers and the businesses. To provide competitive and cost effective financial service and banking To enable the customers transact with confidence and convenience To enhance and protect the customer wealth to generate effective return for millions of the Australian customers who owns their shares and also through the process of superannuation The various financial decisions of the CBA: The Bank provides finance to more than 2 million customers and pays interest to more than 11 million retail savings and account holders. The annual payroll expenditure the banking group is more than $5 billion. The CBA is the Australias fourth largest taxpayer; it has paid more than $3 billion tax in the financial year of 2017. The group has delivered a range of financial literacy programs to more than 280000 students across the world Various healths and well being programs has been conducted by the banking group. Ensuring Respect: The CBA treats with each other the way they would like to be treated. Compassion: The CBA bring compassion and kindness to the dealings with others They are aware of human vulnerabilities and act to suspend judgment, showing humanity, generosity, and appreciation (Dell'Atti et al. 2017). Trust: The CBA keeps trust in each other demonstrates honesty and dignity in the interactions. The trust is earned and build in the belief that person in the other side has our best interests at heart. Leadership: They invest in leadership and believes that everyone can lead change and make a difference. Authenticity: The CBA commits to be true and fair. However, the CommInsue has pointed out the fraud that took place that involved the bank. According to them, the bank has been accused to manipulate the medical intuitions so the insurance claims ate rejected. it involved misuse of the medical reports that includes deletion of the files and forcing the doctors to change their opinion by changing the description of the diseases so that the insurance claims of the clients are rejected. This contrasts with the fundamental strategy of the bank and had an negative impact on the companys reputation. Do sustainability and socially responsible outcomes really matter for CBA? Discuss. According to the sustainability report of 2017, it can be said that the sustainability and the social responsibility plays an important role for the banking company. The outcomes really matter to them. The following example highlights and gives a vivid description of the activities of the company considering the social responsibility and the sustainability (Herbohn, Gao, and Clarkson 2017). In May 2013, the CBA group announced the new vision declaring the enhancement of the financial well being of the people, community and the businesses. The new vision focuses on culture, desire to improve and innovate. A new sustainability framework has been introduces which states: Sustainable business practices: The sustainable business practices and operation that has been embedded by the business includes a strong governance, a management system that is well established, transparent reporting and responsible procurement. Responsible financial services: The approach to the provision of financial products and services to be more responsible Better work force: To attract and sustain a talented workforce and a proper diversification of the existing one Contribution to community and action: To contribute programs those are impactful to the communities with the help of beneficial partnership Environmental stewardship: to measure and reduce the existing environmental feet prints and provide efficient solutions to help the customers and the employees to reduce theirs (Sethi, Martell and Demir 2017). The CBS has provided 24 hours real time banking Various initiatives to reduce the carbon by 20% Increased the work flexibility Many programs and educations conducts to make students aware of the financial banking Ethical principles violated Beneficence: The beneficence principle guides the makers of choice for analyzing what is right. This focus is on the good things .This beneficence principle is also related to the utility principle that states that there should be attempts to produce the highest ratio of ethics over unethical. This stipulates that ethics theories should strive to get the highest amount of good for tyhje benefit of the public in general (Bowie 2017). In this context, the management of CBA has violated the principle and has done no good to the insured patients who cannot obtain their insurance claim. Least Harm: Similarly, this principle deals with the circumstances in which there is no choice that is helpful. In such cases, decision makers seek to make choice as to cause the minimum harm to do it to the least number of people. The scam case as reported by the CommInsue tells that the innocent customers have lost their medical insurance amounts in this fraud case, which is a harm. Respect for Autonomy: This principle states that the process of management should focus on allowing the individuals to be autonomous. This helps in making them able to make decisions that they can apply to their own lives. Thus, people should have control over their lives as much as possible because they are the only people who completely understand their type of lifestyle chosen. Justice: The of justice states that the managers who takes decision should highlight the actions that are true and fair for the people who are involved. The ethical decisions should be able to be stable with the ethical theory unless mitigating conditions that can be justified exist in the case. This also means that cases with extenuating situations must contain a major and essential difference from related cases that justify the conflicting decision (Thompson 2018). The CBA customers had faced injustice in the fraud case conducted by CBA. The commonwealth Bank of Australia in the fraud case as pointed by CommInsue has made a fraudulent action of manipulating the doctors so that their claims of the insured patients are rejected. This is a case where all the above mentioned principles are violated. This is a case where innocent patients are harmed. This is against the mentioned commitments and can harms the reputation. Ethical violations with reference to relevant ethical theories The ethical theories helps in the process of decision making and provides guides for taking the actions there are four broad categories of the ethical theories. The categories are: Deontology: This class of ethics stares that the people should stick on to the committed obligations and duties when occupied in the arriving at a decision when ethics are in play. That is the person should chase their obligation to another individual or society as keeping ones duty is what is considered correct in terms of ethics. Utilitarianism: Ethical theories of Utilitarian are based on the skill in predicting the penalty of an action. In this case, the choice that results the highest help to the many people is the one that is fairly correct (Newton 2017). An act of a utilitarian management is troubled with the attainment of the maximum wellbeing. It does not always related with justice, autonomy or beneficence for person if oppressing the people leads to the solution that advantages a bulk of people. Rights: When it comes to theories on rights, it is propsed by a society, therefore, they are highly sheltered and mqximum priorities are given. The Rights of virtue are considered valid and ethically correct since a large population does the endorsement. The people may also impart rights upon others if they have the skill and funds to do so. Values: In this theory of virtue. The judgment of a person is done by their character rather than by the actions that move away from their common manners. It takes in hand the reputation, motivation and morals of the individuals into consideration while rating an odd and unbalanced conduct that is taken as immoral (Kara 2017). The Commonwealth clearly has violated the above-mentioned theories and has gone against their virtues. Conclusion However, The Insurance arm of Commonwealth Bank, CommInsue which is one of the Australias largest insurers pointed out in various fraudulent practices such as misusing of medical reports, deletion of files and forcing the doctors to change their opinions so that client claims can be rejected, altering the description of diseases and delaying payouts. The discussion deals with the examination of the management and policies of the bank. References Bank, C., 2014. Sustainability Report 2010.Small Medium Enterprise Development Bank Malaysia Berhad. Bowie, N.E., 2017.Business ethics: A Kantian perspective. Cambridge University Press. Carnegie, G.D., 2016. The accounting professional project and bank failures: The case of the early 1890s Australian banking crisis.Journal of Management History,22(4), pp.389-412. Dell'Atti, S., Trotta, A., Iannuzzi, A.P. and Demaria, F., 2017. Corporate Social Responsibility Engagement as a Determinant of Bank Reputation: An Empirical Analysis.Corporate Social Responsibility and Environmental Management,24(6), pp.589-605. Guerrette, R.H., 2015. Ethical Theories and Moral Narratives in Art: A Gallery Tour Through the Corporate Moral Forest. Herbohn, K., Gao, R. and Clarkson, P., 2017. Evidence on Whether Banks Consider Carbon Risk in Their Lending Decisions.Journal of Business Ethics, pp.1-21. Kara, H., 2017. Research Ethics-Ethical Theories Newton, M.T., 2017. A Comparison of Ethical Theories. Sethi, S.P., Martell, T.F. and Demir, M., 2017. An evaluation of the quality of corporate social responsibility reports by some of the worlds largest financial institutions.Journal of business ethics,140(4), pp.787-805. Thompson, D.F., 2018. The possibility of administrative ethics. InClassics Of Administrative Ethics(pp. 79-92). Routledge.

Its Not About School Prayer Essays - Prayer, Religion And Children

It's Not About School Prayer The question of school prayer has been moved from one of the storage rooms way beyond the wings to somewhere prominently on stage, if not front stage and center. The most important thing about the discussion of a school prayer amendment is not school prayer as such. People of eminently good sense and religious conviction can disagree about whether there should be prayer in public schools and, if so, what kind of prayer and who should be in charge of it. Those decisions should be made by thousands of communities and local school boards across the country. That is called democracy. An amendment is needed not to mandate or even to encourage school prayer but to restore to the people their right and responsibility to deliberate and decide a question that bears upon the kind of education they want for their children. Parents who are serious about the moral and religious formation of their children should have no illusions that adding a prayer at the beginning of the school day will achieve that goal. Public policy should help such parents send their children to schools that share their educational goals. This means school vouchers, education tax credits, flexible charter schools, or other instruments that can enable parents to exercise real choice in education. That, however, does not obviate the need for a school prayer amendment, which might better be called an educational democracy amendment. Quite apart from the merits or demerits of prayer in public schools, an amendment is needed for three reasons. First, it is a necessary check upon the overreach of the imperial judiciary. The school prayer decisions of the early 1960s were a particularly blatant instance of judicial activism. The Constitution neither mandates nor prohibits prayer in the schools. What the Constitution says about school prayer is absolutely nothing. For almost two centuries nobody thought that school prayer was a constitutional question. It was up to local communities and their school boards. (Some scholars claim that a fairly small percentage of public schools actually had such prayer.) That is the way it should be again. Those who claim that the American people are not capable of deciding the question in a civil and mutually respectful manner reveal an unseemly contempt for the democratic process. Our point, however, is that what the Constitution does not say is unconstitutional is not unconstitution al. The Constitution does not say that prayer in the public schools is unconstitutional, therefore it is not unconstitutional. One may argue that school prayer is unfair, divisive, mischievous, or just plain dumb. But it is not unconstitutional, and apparently it will take an amendment to make that clear. The second reason for an amendment is that it will challenge the judicial advancement of the pernicious ideology of the naked public square, of American public life denuded of religion and religiously grounded values. Whatever else one may think of the school prayer decisions of the 1960s, they sent a powerful message that ours is a secular society, and that a secular society is one in which religion must be expunged from any sphere that is designated as public. Combine that with the notion that public is a synonym for governmental and the conclusion is inescapable that religion must retreat wherever government advances-and government advances almost everywhere. This has been the unhappy pattern of more than thirty years. An amendment can check that pattern and perhaps, in due course, reverse it. The third reason for an amendment, closely connected to the first two, is that the incoherence of church-state jurisprudence over the last three decades is tied up with the school prayer decisions. Many, if not most, of the justices of the Supreme Court in the last decade have at one time or another publicly admitted that the Court has gotten itself into a brier patch of confusion and self-contradiction when it comes to the religion clause of the First Amendment. In our view, the Court's decisions have created a situation in which the no establishment provision of the religion clause has increasingly undercut the free exercise provision, even though the free exercise of religion is manifestly the purpose of the religion clause. Former Chief Justice Warren Burger has observed

4 Email Newsletter Examples and How to Effectively Emulate Them

4 Email Newsletter Examples and How to Effectively Emulate Them Every business owner (or marketer) knows that email marketing is one of  the best marketing channels today when it comes to ROI (an average ROI of $38  for every $1 spent). Knowing this, you’ve probably already started your own email list and have worked to grow it. You know the best times to send an email, and have played around with different email marketing ideas  to effectively reach your subscribers. According to Jeff Bullas, not all emails are created the same. Top performing marketing departments have 2.5x more ROI  than the average. What makes those emails different from the average? It’s a mix of a few factors- such as engagement and personalization- that marketers put a lot of work into getting right. In 2015, increasing subscriber engagement  was the top initiative for marketers when it came to email marketing, while for 2017, personalization  was a top concern. Even if you are getting good results from your current email marketing campaigns, there are certainly things that you can try to do even better. Let’s take a look at some top email marketing examples to draw inspiration from. Tool Tip: Did you know integrates with leading email service providers, so you can manage entire marketing campaigns all on one calendar? See how you can get more organized. Table of Contents: Spotify Uber Buzzfeed Dominos Spotify As a business that is well-known for their success in reaching users with personalized content, you can learn a lot about email marketing from Spotify. Every year, Spotify creates an end-of-year playlist for each of their subscribers and sends an email informing them about it. The email contains user-specific data showing the their most-played songs, top artists/genres, the total time they've spent listening to music on the platform, as well as the days they are most active during the week. The email finishes off with a link to the playlist Spotify made for them. Needless to say, users love this end-of-year wrap up and demonstrate their giddiness by sharing their results with friends, online. Source: https://www.impactbnd.com/hs-fs/hubfs/spotify%202016%20email.png?t=1519345402521width=727height=5152name=spotify%202016%20email.png 4 Email Newsletter Examples and How to Effectively Emulate Them for Your Business by @shane_barker...What You Can Learn From Spotify: The power of personalized content. Something as basic as a personalized subject line can increase email opens by 26%. Furthermore, personalized emails can deliver 6x higher transaction rates  and 74% of marketers report that personalized emails increase engagement. 4 Ways Make Your Emails More Personalized With Spotify as your guide, here are some tips to create more personalized emails: Automate emails to take action after triggers. According to Campaign Monitor, automated customer journeys are about sending the right information at the right time. Doing so shows the customer that you are paying attention- a resource that is otherwise in short supply! By immediately taking action right after a customer interacts with your website, you are helping them to reconnect and remember you. Leverage dynamic content. Some email marketing software providers offer a dynamic content  feature, which allows you to determine which users get to see a specific block of content. Adidas did this during a campaign for their Originals series. Male subscribers were shown the menswear collection, and the women were shown the womenswear collection. By doing this, subscribers were exposed to products of the most relevance  to them. Source: https://www.campaignmonitor.com/assets/uploads/2016/02/Personalized-content-sections.gif Here's another version for women: Source: https://www.campaignmonitor.com/assets/uploads/2016/02/Personalized-content-sections.gif Integrate with other sources of data, such as your Facebook Insights data, CRM, or ecommerce platform. This allows you to create richer customer profiles that include things such as behavioral data and purchase history- not just demographics. Segment your email list. Personalization isn't just about delivering personalized content. It’s also about determining what content is most apt for a certain group (also known as targeting or segmentation). Targeted emails result in a 14.32% higher open rate  and 100% higher click rate than non-targeted emails. Marketers have noted that segmented campaigns have brought in 760% more revenue  than non-segmented campaigns. Segmented emails also increase customer retention, and lead to more engagement  and sales. Recommended Reading: The Best Way to Organize an Effective Email Marketing Strategy How to Segment Your List There are several ways to segment your email list; do what makes most sense for your business. For ecommerce shops, here are some ways to segment your email list: New customers Repeat customers Inactive customers (haven't purchased or interacted with the business in a long time) Product interest (by gender category or type of product frequently purchased) Demographics (gender, age, income) Website behavior. Research from Mailchimp shows that segmenting according to online behavior increased email clicks by almost 16% Lead magnet used to sign up What can you learn about #email #marketing from Spotify? Uber Uber often sends emails to alert subscribers of promotions, deals, and news. Whatever the message, their emails are always consistent with their minimalist branding. Part of Uber’s success lies in their strong brand consistency. For one, their emails are designed  simply. There aren't too many busy elements that will distract the reader from the email’s main goal. Having a lot of white space in an email campaign gives the reader a visual break and allows them to focus or zoom into where you want them to be paying attention. Uber’s content is straightforward for the people that skim emails, but they also have a longer version available for those that want to know more about what they're sharing. The short content complements a clear call-to-action  (CTA). Source: https://d3ukzap5f2wa8d.cloudfront.net/blog/wp-content/uploads/2017/06/23074121/erica-guest-post.png Check out this email newsletter example from @uberWhat You Can Learn from Uber: Keep your email design simple and stay true to your branding. A simple design won’t distract from your CTA. Keep the CTA short and straightforward so that those that receive your emails will immediately take action. Recommended Reading: The Email Copywriting Process You Need to Get More Conversions 8 Ways to Optimize your CTA Use verbs or action-oriented text, and make sure it is interesting. Don't use boring, generic words like â€Å"submit†, â€Å"enter† or â€Å"click here†. Be specific  about the actions you want customers to take, such as â€Å"download the free ebook here!† versus just saying â€Å"download†. Make your CTA short. No one wants to read a long line of text. Campaign Monitor  says 2-3 words are good- try to keep it under 5 or 6. Ensure your CTA is seen. A simple and clean design will help highlight the CTA but you still have to ensure that it is seen. Make it large enough to get noticed but not too large that it would appear obnoxious. Try using a contrasting color to really make it pop. Use the first person. A study from Unbounce showed that changing the CTA from the second person to the first person resulted in a 90% increase  in click-through rate. Try changing â€Å"download your free guide† to â€Å"download my free guide†. Create a sense of urgency. Sales 101: People respond to scarcity and need to be told what to do next, so tell them to â€Å"get it now!†. Have at least two CTAs: one above the fold, and one at the bottom of the email. There will always be people that skim emails, so you want to be able to convert them, too. A/B test to determine which CTA practices work best for you. What can #email #marketers learn from Uber? Buzzfeed Buzzfeed is a company that strives to create content that people want to share. While they are best known for their kick-ass, quirky, and punchy content, their content scope is wide enough to also include some investigative journalism pieces. In an interview with Buzzfeed’s former director of newsletters, Dan Oshinsky, he shares that when he started out at Buzzfeed, it was difficult for readers to subscribe to Buzzfeed’s newsletter, and as a result, there weren’t many subscribers on their email list. To change that, they’ve worked hard to shine the spotlight on the value of opting in to their newsletters,   throughout their entire website. One of the ways they did this was by creating content specifically to promote newsletter signups, like the article, â€Å"19 cute ways the BuzzFeed Animals newsletter will ruin your day.† As a result, they’ve amassed over 1 million subscribers in a year. Although their strategy for getting  subscribers is commendable, what’s more commendable is how they've retained  their email subscribers. They do this through the use of interesting subject lines and preview text. This is important, as 69% of people report emails as spam  based on subject lines alone. Conversely, 35% of people decide to open emails based on subject lines alone. Source: https://dg0i88et9d9ko.cloudfront.net/sites/default/files/styles/inline_large/public/buzzfeed-email-example.png?itok=2BpFrWwX Check out this email newsletter example from @BuzzfeedThe aforementioned example involves a slightly weird subject line that will intrigue those who receive the email. Additionally, many of BuzzFeed’s emails are accompanied by interesting preview text related to the subject line. Sometimes, when they use questions as a subject line, these are followed up by answers. For direct commands, like in this next example, the preview text shows the next logical statement: Source: https://blog.hubspot.com/hs-fs/hub/53/file-363501538-png/Blog-Related_Images/buzzfeed_inbox.png?noresizet=1519429416527width=669name=buzzfeed_inbox.png What You Can Learn From Buzzfeed: Have short but interesting subject lines, since there are people that decide to open emails based on subject lines alone. You can follow this up with equally interesting or catchy preview text. Tool Tip: Test every subject line before you hit send with 's Email Subject Line Tester. 3 Ways to Improve Your Subject Lines Personalize them. As mentioned previously, a personalized subject line can increase email opens by 26%. Keep them short. 67% of all emails are opened on mobile devices. Although Mailchimp  found that there is no statistical link between email opens and subject line length, it is recommended that subject lines be 50 characters or less to make it easier for your recipients to read it on their mobile phones. Test subject lines. Many email service providers, such as Mailchimp and Campaign Monitor, provide easy access to A/B testing tools. Read ’s guide on how to write the best email subject lines  for more in-depth information on how to test your email subject lines. What can #email #marketers learn from Buzzfeed? Domino’s According to a Litmus survey, interactive emails are the top trend for email marketing in 2017. Interactive emails allow users to take action within an email that triggers an event within the same email. These interactions can surprise and delight the customers and can take the form of: Quizzes, polls, or surveys Dropdown or navigation within an email A photo gallery, carousel, or video Shopping carts Real-time news updates GIFs As for an example, Domino’s sent subscribers an interactive email to promote their new Italiano range. Making it more interactive made it more fun than just sending in a photo of all five pizzas. Additionally, it invited the users to engage with it. Source: https://www.impactbnd.com/hs-fs/hubfs/E8aFsMipSH.gif?t=1519518876495width=960name=E8aFsMipSH.gif Check out this email newsletter example from @dominosWhat You Can Learn From Domino’s: An interactive email is more fun than the standard fare and invites engagement from your recipients. Making an interactive email does not have to be complicated; you can start off with GIFs. Just make sure that whatever you do is tested across common email clients and is optimized for mobile! Recommended Reading: How to Make an Email Newsletter Your Customers Will Love 3 Ways to Increase Interactivity in Emails Incorporate surveys, polls and reviews. Some travel sites (like Expedia or Booking.com) will send a post-stay survey asking you how your room was. They’ll offer a few choices for you to rate the room, and when you click on the choice, they will ask more questions or direct you to an external website where you can fill out the survey. It’s better to capture survey results from within the email because once you start redirecting to another page, the customer may give up on responding. Combine rewards with your interactive content to motivate customers to open these emails. Send digital scratch,  peel, tear, or sliding cards connected to discounts or freebies. Companies like Zembula  can help you to incorporate interactive email content. This tactic encourages customers to engage with the email before they receive a discount. Include video. Video is expected to comprise 80% of all internet traffic by 2019. At the same time, people are tired of the clutter that too much content brings. Video, as when used in a website, also brings increased click-through rates and ROI when used in email. â€Å"The University of Minnesota has seen as much as a 40% increase in click-through rates  when they include a video in their email newsletters, and Wistia reports a staggering 55% increase!†, reports Colby Cavanaugh, SVP of Marketing for Emma.